Another example of People dont buy the cotnnet, they buy easy access to the cotnnet. is the new ringtone feature in iTunes for the iPhone.You have to pay for the song (99c) and then ANOTHER 99c for the ringtone which you cut from the song (at any point).I can do this for free using audio software (on the original song which I pay 99c for), but iTunes makes it super easy for EVERYONE. And bingo Apple makes another 99c!!!Amazing (from the perspective of an intelligent computer user) but true!!